A Pet Boutique Breaking the MILLION DOLLAR Ceiling!

Meet Lori Moreland, owner of Pet Empawrium & Spaw!

 

Lori shares her secret to success…

I am blessed! I have been able to com­bine my life-long passion for dogs with my veteran pet industry expe­rience of 32 years and have established Pet Empawrium & Spaw, a canine and feline wellness center in Arvada, CO.

It was Friday, November 1, 2002 when I signed my first lease. On the day af­ter Thanksgiving, a mere 28 days later, I opened the doors of Pet Empawrium. Pet Empawrium was profitable its first full year in business (2003) and became a million-dollar business by being more than a store selling food and toys.

My wellness center, now Pet Empawri­um & Spaw, is committed to customer education about the nutrition, supple­mentation, care, health, and wellness of canine fur-kids. Pet Empawrium & Spaw is a customer service-oriented and knowledge-based wellness center. Our hours go way beyond the usual eight-hour work day and the Monday-to-Friday work week. Retail happens seven days a week, especially when dealing with commodities such as food. It isn’t something that a dog will live without over the weekend.

We are here for our customers as much as we can be. With so many other places where dog food, treats, toys, and gear can be purchased and dogs can be groomed, we have to rely on the qual­ity and quantity of our services. My cus­tomers and their fur-kids trust me, my knowledge, and my staff.

Pet Empawrium will always be a pas­sion first, but that’s what makes Pet Empawrium so successful. The passion and responsibility that I feel for our cus­tomers and their pets keeps me learn­ing and researching. We have found our niche as “the” place where customers can find only the healthiest foods from companies whose heart and passion are the backbone of their food lines and whose ethics and veracity are beyond reproach, just as is Pet Empawrium.

I can sum up our success with four things. First, I knew that I had the pas­sion for canine fur-kids. I was born with it, just ask my Mom. I knew this indus­try well, was extremely experienced in it, and I had the pertinent knowledge and skill to set up shop, run it, and suc­ceed with it.

Second, the integral part of my business is having respect, integrity, and great customer service. Customers often do not do their own research and trust me implicitly. Therefore, my respon­sibility to them and their dogs is im­mense. Third, I am strong, emotionally and physically. Owning and operating your own business is not for the faint of heart, and stocking dog food is a great workout! And fourth, I know that there is always more work to do than I can ever accomplish. Every second I spend on one activity is a second not spent on another. Pet Empawrium, like oth­er successful businesses does not run smoothly. In reality, being in business comes with bumps and challenges along the way, but, fortunately for me, success does not require perfection.

Lastly, and most importantly, I believe in ME, my passion and my vision. Many times, others do not “get it,” especially if it involves a completely unique prod­uct or new way of thinking. That’s OK. I continue to focus on my ideal products, relationships, and customers, and I un­derstand how my Pet Empawrium can meet everyone’s needs. That is why I am successful.

For more information:
Lori Moreland, owner Pet Empawrium & Spaw 12393 W. 64th Ave. Arvada, co 80004
(303) 467-7777 www.petempawrium.com